Mandarin Search Branding Specialist
Full-time
J-K Network Services
Company Profile: This company is a software and digital entertainment provider specializing in iGaming and other digital content. It is known for delivering innovative, customer-centric entertainment experiences while ensuring full compliance with industry regulations and standards. Position: Mandarin Search Branding Specialist Company Industry: Software and Digital Entertainment Company Work Location: BGC, Taguig City Work Schedule: Dayshift Schedule Salary: Php 120,000 - Php 200, 000 Work Set Up: Work On-site
BENEFITS:
- 13th Month Pay
- Government Mandated Benefits
- Provide a working visa
- Performance-based bonuses
- Meal allowance: PHP 3,000
- 1,000 Birthday Bonus (After probationary period)
- 2,000 KPI/Attendance Bonus (After probationary period)
- Career growth in a high-demand sportsbook tech industry
- The company will discuss other benefits
JOB REQUIREMENTS:
- Open to Filipinos and Filipino-Chinese who are proficient in Mandarin and English.
- Open to foreign nationals who require a working visa.
- Open to Bachelor's Degree in Marketing, Advertising, Business, IT, Communications, or a related field.
- Having at least 5 years of hands-on SEM and Google Ads experience.
- Strong expertise in Google Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), keyword research, bid management, conversion optimization, and performance marketing.
- Having an experience in Google Ads Certification and experience in industries such as iGaming, Sports Betting, Sportsbook, Online Casino, PIGO, FinTech, or E-commerce is a big advantage.
JOB RESPONSIBILITIES:
- Manage, run, and optimize paid search campaigns across platforms such as Google Ads, Baidu Ads, and other search engines.
- Perform keyword research for Mandarin-speaking and Chinese-speaking markets.
- Support campaigns for Chinese-speaking markets like Mainland China, Taiwan, Hong Kong, etc.
- Stay up-to-date on search engine algorithm changes, advertising policies, and industry trends.
- Ensure all campaigns adhere to company standards and the advertising policies of each platform.
- Utilize digital marketing and analytics tools, including Google Analytics, Google Ads, Baidu Analytics, SEMrush, Ahrefs, and Google Search Console.
- Generate daily, weekly, and monthly campaign performance reports.
- Work with creative, content, and web design teams to enhance campaign effectiveness.
RECRUITMENT PROCESS: (FACE TO FACE INTERVIEW)
- Paper Screening
- Initial Interview with Department Head
- Final Interview with the CEO
- Job Offer
Vacancy posted 13 days ago
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