Social Media Strategist (Instagram & Tiktok)

Our client is a fast-growing Google Ads agency based in the Netherlands, helping eCommerce brands scale through high-performance paid advertising. With a strong reputation built on proven client results, educational content, and a successful YouTube presence, the business is now investing heavily in Instagram and TikTok as strategic lead generation channels.

This is an opportunity to join an entrepreneurial team where you'll work closely with the founder to build a scalable, content-driven marketing engine that turns industry expertise into qualified business opportunities.

The Role

We're looking for a Senior Social Media Strategist who can take complete ownership of the company's Instagram and TikTok strategy.

This is not a content production role. Instead, you'll be responsible for developing the overall social media strategy, identifying content opportunities through research, creating compelling messaging, and ensuring every piece of content contributes to business growth.

Working closely with the founder (who records the video content) and a dedicated VA (who handles editing and scheduling), you'll become the strategic owner of the company's social media presence—transforming educational expertise into engaging content that builds authority, generates qualified leads, and drives measurable results.

Role Details

Commitment: Full-Time (40 hours/week)

Working Hours: CET business hours (Netherlands)

Location: Fully Remote

Engagement: Independent Contractor

Start Date: ASAP

Monthly Rate: USD $1,600–1,920/month (depending on experience)

What You'll Do

Social Media Strategy & Growth

• Own the end-to-end Instagram and TikTok strategy.

• Develop and continuously refine long-term content strategies aligned with business growth objectives.

• Research competitors, creators, adjacent industries, and emerging platform trends to identify new opportunities.

• Translate market insights into actionable content plans and growth initiatives.

• Build Instagram and TikTok into consistent lead generation channels rather than simply increasing followers.

• Recommend new experiments, content formats, lead magnets, and growth opportunities based on performance data.

Content Planning & Copywriting

• Develop content pillars and editorial direction across Instagram and TikTok.

• Write engaging captions, storytelling-based posts, and compelling hooks.

• Plan carousel content, Instagram Stories, educational content, and lead magnet concepts.

• Ensure all written communication reflects an authentic, engaging, and human brand voice.

• Use AI tools to support ideation and research while maintaining high editorial quality.

Content Direction & Creative Leadership

• Guide the founder on content topics, messaging, educational concepts, storytelling angles, and trends to leverage.

• Provide clear weekly recommendations based on research and performance insights.

• Ensure content remains relevant, valuable, and aligned with the company's positioning.

Content Operations & Quality Control

• Review and approve content before publication.

• Provide creative direction and feedback to the VA responsible for editing and scheduling.

• Maintain a consistently high standard of quality across all published content.

• Ensure reliable publishing workflows and continuously improve content performance.

Community Growth & Lead Generation

• Develop strategies to increase engagement, visibility, and audience growth.

• Oversee community interaction and recommend initiatives that strengthen audience relationships.

• Develop social campaigns and lead magnet ideas that contribute to qualified lead generation.

• Understand how social content supports the wider customer journey and contributes to business outcomes.

Research & Continuous Improvement

• Continuously research competitors, platform trends, audience behavior, storytelling frameworks, viral content, and content formats.

• Convert research findings into practical recommendations and weekly action plans.

• Test new ideas, analyze results, and optimize the company's social media strategy based on data and performance.

What We're Looking For

Must-Haves

• Proven experience (at least 5 years) developing social media strategies for service-based businesses, agencies, or B2B brands.

• Strong expertise in Instagram and TikTok strategy, trends, and platform best practices.

• Exceptional copywriting and storytelling skills with the ability to turn technical or educational topics into engaging content.

• Proven experience growing social media channels that generate qualified business leads.

• Strong competitor research and market analysis skills.

• Solid understanding of content marketing funnels and customer journeys.

• Experience coordinating content production and collaborating with founders or creative teams.

• Excellent English communication and writing skills.

• Highly organized with exceptional attention to detail.

• Self-driven, proactive, and comfortable taking ownership without close supervision.

Nice-to-Haves

• Experience working within digital marketing agencies or performance marketing environments.

• Familiarity with Google Ads, eCommerce, or digital marketing topics.

• Experience with Claude, ChatGPT, Canva, Metricool, CapCut, or social media analytics platforms.

• Understanding of landing pages, email marketing, or broader lead generation funnels.

• Experience building thought leadership or educational content for founder-led brands.

Ideal Candidate Profile

This role is ideal for someone who:

• Thinks strategically before tactically.

• Loves researching markets, competitors, and emerging content trends.

• Enjoys transforming complex topics into engaging social content.

• Takes ownership and proactively identifies opportunities for improvement.

• Has strong commercial awareness and understands how social media drives business growth.

• Thrives in fast-moving, entrepreneurial environments with a high degree of autonomy.

• Embraces experimentation, continuous learning, and data-driven decision-making.

• Wants to play a key role in building a scalable content engine with significant long-term growth opportunities.

Why Join?

• Join a growing digital marketing agency with an established reputation in the eCommerce space.

• Take ownership of a high-impact strategic function with significant autonomy.

• Work directly with an experienced founder who values initiative and new ideas.

• Help build Instagram and TikTok into major lead generation channels for the business.

• Enjoy long-term career growth with opportunities to expand into YouTube, LinkedIn, content marketing, lead funnel strategy, and marketing leadership as the company continues to scale.

Recruitment Process

1. Initial Interview

2. Client Interview

3. Practical Assessment (if client thinks it'd be necessary) 

4. Offer & Onboarding