Digital Marketing Specialist - Tuguegarao City, Cagayan
Full-time
Providencia Medica Inc.
Job Summary
The Digital Marketing Officer is responsible for planning, executing, and monitoring online marketing activities to strengthen the company’s digital presence, support sales initiatives, and
promote Providencia Medica Inc.’s products and services across digital platforms. The role combines digital marketing strategies with technical and analytical skills aligned with an Information Technology background.
Duties and Responsibilities
- Manage and maintain the company’s social media accounts (Facebook, Instagram, LinkedIn, etc.)
- Plan, create, and schedule digital content (posts, captions, basic graphics, and campaigns)
- Assist in implementing SEO and SEM strategies to improve online visibility and website traffic
- Monitor and analyze digital performance using Google Analytics, Meta Insights, and similar tools
- Maintain and update the company website and digital platforms , ensuring accuracy and functionality
- Support online advertising campaigns (Facebook Ads, Google Ads) including monitoring and basic optimization
- Coordinate with the Sales and Marketing Team to align digital campaigns with sales objectives
- Assist in email marketing campaigns and online communications
- Ensure all digital materials are aligned with company branding and compliance standards , especially for medical-related content
- Prepare digital marketing reports and performance summaries for management
- Stay updated on digital marketing trends and technologies relevant to the healthcare and medical industry
Vacancy posted more than 2 months ago
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