MYNT - Data Analyst
Globe Telecom, Inc.
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The Data Analyst is responsible for turning raw CRM and campaign data into automated, reliable insights that optimize marketing performance and drive customer retention. This role requires a strong analytical mindset, technical proficiency, and the ability to translate complex data into actionable recommendations for marketing and growth teams.
Key Responsibilities
- Extract and Clean Data: Query, aggregate, and normalize large datasets from CRM platforms and multi‑channel engagement campaigns.
- Build Dashboards & Reports: Design, develop, and maintain automated dashboards and performance reports using BI and visualization tools.
- Analyze Campaign Performance: Track and evaluate key performance indicators (KPIs) such as click‑through rates, conversion rates, customer lifetime value (LTV), and churn.
- A/B Testing Support: Assist marketing teams in setting up structured A/B tests for campaigns and analyze the results.
- Audience Segmentation: Analyze customer behavior to build and refine dynamic audience segments for targeted marketing efforts.
Key Qualifications
- Analytical Rigor: A natural curiosity to dig past the "what" and find the "why" behind the numbers.
- Technical Proficiency: Strong command of SQL for data extraction, GSheets/Excel for quick analysis, and BI tools for visualization.
- CRM Savvy: A deep understanding of CRM architectures and how data flows between marketing automation tools.
- Data Storytelling: Ability to translate complex data points into clear, compelling narratives for non‑technical stakeholders.
- Collaboration & Agility: Proactive communication style that thrives in a fast‑paced environment working alongside marketing, product, and growth teams.
What Success Looks Like
- Actionable Insights: Regular, data‑backed recommendations that improve campaign open rates, conversions, and customer retention.
- Single Source of Truth: Reliable, automated, and up‑to‑date marketing dashboards trusted by stakeholders and leadership.
- Campaign Post‑Mortems: Comprehensive post‑campaign analysis reports detailing what worked, what didn’t, and next steps for optimization.
- Data Integrity: Clean, well‑mapped, and well‑documented CRM data structures that ensure accurate reporting.
What We Offer
Opportunity for career growth, competitive and flexible compensation and benefits package.
#J-18808-LjbffrVacancy posted 1 day ago
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