Digital Marketing Officer
Full-time
PRL SpeedUp Inc.
Description
PRL SpeedUp Inc. (HONOR PH) invites applications for the position of Digital Marketing Officer. As the official distributor of the HONOR brand in the Philippines, we deliver smart technology that enhances everyday life and keeps communities connected. Our company thrives on a culture of collaborative thinking, continuous improvement, and workplace innovation, committed to providing transformative and accessible solutions to our consumers.
Role Summary
Be the digital storyteller for HONOR PH; produce high-impact content and manage performance ads to expand brand reach and deepen community engagement.
Core Responsibilities
- Content Production: Create and produce original digital content for HONOR PH that aligns strictly with the global brand strategy and the local digital content plan.
- Brand Vision Alignment: Ensure all visual and written assets comply with the brand's vision, maintaining a premium and cohesive aesthetic across all platforms.
- Growth & Expansion: Strategically grow HONOR PH’s digital footprint by increasing reach, follower count, and overall community engagement.
- Channel Optimization: Manage and optimize HONOR PH social media channels to their full potential through the use of compelling, trend-aware content.
- Targeted Advertising: Execute digital performance ad placements through Meta, Google, and other relevant platforms to reach specific audiences based on product goals.
- Audience Targeting: Segment and target audiences according to specific product agendas, ensuring high conversion rates and strong overall brand awareness.
- Digital Innovation: Stay ahead of social media trends and algorithm changes to keep HONOR PH at the forefront of the technology retail sector.
Required Qualifications and Competencies
- Social Media Expertise: Deep knowledge of digital marketing, specifically in managing and growing professional social media accounts.
- Performance Marketing: Functional knowledge of digital ad placements and optimization through Meta Ads Manager, Google Ads, and related platforms.
- Content Creation Experience: At least 1 year of professional experience creating digital content for a corporate brand or entity.
- Multimedia Skills: Proficiency in digital editing tools such as Adobe Creative Suite (Photoshop/Premiere), Canva, and CapCut is highly preferred.
- Strategic Thinking: Ability to interpret a digital content plan and translate it into engaging posts that meet specific business objectives.
- Education: A Bachelor's Degree in Marketing, Multimedia Arts, Communications, or a related field.
Vacancy posted 21 days ago
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