Marketing Manager
Full-time
MWMSC
DIGITAL MARKETING MANAGER
- Develop and execute comprehensive marketing strategies to increase brand awareness, customer engagement, and revenue growth.
- Plan, manage, and oversee marketing campaigns across digital, social media, content, email, and offline channels.
- Conduct market research and analyze consumer behavior, industry trends, and competitor activities.
- Manage the marketing budget, ensuring cost-effective use of resources and strong ROI.
- Lead, mentor, and coordinate the marketing team and external agencies or vendors.
- Monitor and analyze key performance metrics (CTR, CPL, ROAS, conversions) and optimize campaigns accordingly
- Collaborate with sales, product, and leadership teams to align marketing initiatives with business objectives.
- Collaborate closely with sales leaders to align digital marketing activities with revenue objectives and pipeline growth
- Monitor, analyze, and report on campaign performance using KPIs and analytics tools.
- Manage, coach, and develop the digital marketing team to improve execution quality, creativity, and results
- Oversee brand positioning, messaging, and consistency across all marketing materials.
- Manage content strategy, including promotional materials, presentations, and marketing communications.
- Set lead generation and conversion targets, ensuring performance meets defined KPIs
- Lead, plan, and execute digital marketing campaigns across social media, paid advertising, SEO, and SEM
- Identify new growth opportunities and recommend innovative marketing approaches.
- Optimize the full digital funnel to improve conversion rates from traffic → leads → sales
- Manage lead nurturing strategies (email, SMS, retargeting) in coordination with CRM and sales teams
Required Skills and Competencies
- Strong strategic thinking and project management skills
- Excellent communication, presentation, and leadership abilities
- Proficiency in digital marketing tools, analytics, and CRM platforms
- Ability to analyze data and translate insights into actionable strategies
- Creative mindset with strong attention to detail
- Strong organizational and time-management skills
Vacancy posted 14 hours ago
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