SEO Specialist Job Description Template
Our company is looking for a SEO Specialist to join our team.
Responsibilities:
- Creates and distributes content (articles) to various web platforms;
- Perform keyword research;
- Experience in Google Analytics, webmaster tool, and keyword planner;
- Maintains and monitor online traffic and backlinks/li;
- Perform ongoing paid keyword discovery, expansion and optimization;
- Creates and extracts reports using Google Analytics or Google Data Studio;
- Ability to create and manage blog sites like WordPress, Blogger, Weebly, and the like;
- Monitor the algorithms set by the search engines to keep up to date with changes;
- Must set up conversion via Google Analytics;
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals;
- Knowledgeable in updated online marketing and communication campaigns that increase online presence;
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific;
- Performs on-page technical optimization and updates information on the site;
- Employ user experience (UX) and conversion rate optimization;
- Implement link building campaigns.
Requirements:
- Strong understanding of consumer behavior in the digital landscape;
- Up-to- date with the latest trends and best practices in SEO;
- Ability to work well under pressure, multi-task and able to meet deadlines;
- Must have knowledge and experience on the Chicago Manual of Style, Associated Press Stylebook, or any citation style;
- Business Analysis;
- Prior work experience is an advantage;
- Punctual and reliable;
- Working knowledge of HTML, CSS, and JavaScript development is an advantage but not required;
- Experience with A/B testing;
- Must have at least a year of experience in the same role;
- Preferably with HTML/Website platform experience;
- Must be amenable to work on a permanent night shift;
- Works independently or as an active member of a team;
- Must have proven work experience as Content Writer, Copy Writer, SEO Content Writer, or any similar role;
- Must be a team player.