Digital Analytics Officer Job Description Template
Our company is looking for a Digital Analytics Officer to join our team.
Responsibilities:
- Aligns with platform experts, Sales CIA, Trade and Brand SPOCs for data to be used in pitches and trade materials;
- Assist in automating certain tasks that would help the team perform more effectively and efficiently;
- May also conduct training sessions among cross-functional teams on the use of the available tools for analytics;
- Proactively conduct analysis and data mining to provide hidden insights;
- Does periodic category and market downloads for platform and key categories of platform and brand assignments;
- Regular analytics assessment on all platforms in both mobile and web;
- Monitor and track performance of assigned accounts and campaigns;
- He/she should be able to assist in the automation of tasks and re-engineering of digital processes.
Requirements:
- Humble and exhibits servant leadership;
- Must be able to thrive despite ambiguity;
- Strong relationship building skills, with a positive and enthusiastic outlook;
- Strong understanding in driving usage and traffic in both web and mobile platforms;
- Knowledge on other tools on digital is a plus (Crowdtangle, Social Bakers, etc.);
- Minimum of 2 years in a media agency, primarily handling digital campaigns;
- Ability to understand issue from both business and customer perspective;
- Must be knowledgeable in digital marketing and trends, digital platform ecosystem, analytics and digital marketing campaigns;
- Flexible and open to change;
- Good analytical and problem-solving skills;
- Graduate of a 4-year Communication, Advertising, Marketing, Math or Business course or any other equivalent courses;
- Graduate of a 4-year Communication, Marketing, Business, Statistics, Mathematics or Technology course (and other equivalent courses);
- Experience in Java, Python or any coding language that can facilitate automation, preferred;
- Strong analytical skills;
- Knowledge of other digital tools and/or coding is a plus.