Digital Marketing Specialist

Job Qualifications:

• 5+ years of experience in B2B marketing — ideally in ICT, technology solutions, or a VAR/MSP/MSSP company in the Philippines

• Familiarity with Odoo or a similar CRM platform — understanding of CRM data architecture, marketing automation,and campaign management

• Deep understanding of Philippine B2B buying behavior across banking, government, infrastructure, and enterprise sectors

• Demonstrated ability to build and manage a full-stack marketing operation — strategy through execution, not just one channel

• Bachelor's degree in Marketing, Business Administration, Communications, Information Technology, or a related field

• Experience designing and executing multi-channel campaigns — email, social media, SEO, events, content, and paid digital

• Proficiency in SEO / AEO / GEO strategy and implementation with a proven keyword ranking track record

• Experience with AI-assisted marketing tools — content generation, campaign optimization, data analysis, and lead scoring

• Strong data and analytics skills — able to build performance dashboards and present to VP / GM level

• Excellent written and verbal communication skills — able to write compelling content for technical ICT audiences in the Philippines

• Familiarity with PhilGEPS, government procurement marketing, and BSP regulatory compliance campaigns — strong advantage

• Vendor co-marketing experience (HP, Lenovo, Dell partner programs) — strong advantage

• Certification in Google Analytics, HubSpot, SEMrush, Jasper AI, or equivalent AI marketing tools — strong advantage

Core Responsibilities

CRM and Marketing Operations:

→ Own, manage, audit, and continuously optimize the Odoo CRM, Marketing Automation, Sales, and Subscription modules —ensuring data accuracy and operational efficiency across all four SIMS pillars

→ Conduct database cleansing, segmentation, enrichment, and analysis to improve lead quality, customer profiling, and accounttargeting

→ Design and implement automated marketing workflows, lead nurturing programs, customer lifecycle campaigns, and account-based marketing initiatives

→ Identify and develop cross-selling, upselling, and customer expansion opportunities by analyzing client accounts, transaction history, and service utilization Campaign Management — All Four SIMS Pillars:

→ Develop and execute integrated marketing campaigns for VAR hardware, SI project engagements, MSP subscriptions, and MSSP cybersecurity programs

→ Manage vendor co-marketing with certified brand partners (HP Amplify, Lenovo 360, Dell, Acer, ASUS, Apple) — including MDF management, joint campaigns, and co-branded materials

→ Plan, promote, and execute IXS events — ensuring all attendees are captured in the CRM pipeline as qualified leads with proper SIMS pillar tagging

→ Manage IXS brand presence on LinkedIn, Facebook, and ixs.com.ph — content calendar management, posting, community management, and paid promotion Digital Presence and SEO:

→ Lead the IXS website SEO architecture — creating pillar-specific keyword-optimized service pages for each of the four SIMS capabilities

→ Implement and maintain SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies

→ Commission and manage the technical SEO audit of ixs.com.ph in Month 1 — establishing baseline rankings for all priority service keywords Content Direction and Thought Leadership:

→ Direct the Marketing Content Specialist — assign content priorities by pillar, review all content against the Brand Voice Guide, maintain the Master Content Library

→ Collaborate with Technical, Sales, and Management teams to translate ICT solutions into case studies, whitepapers, presentations, and digital content

→ Produce the monthly Philippine Cyber Threat Intelligence Report positioning IXS as thought leader in the MSSP space Performance Reporting and AI Tools:

→ Build and maintain the IXS Marketing Performance Dashboard — reporting qualified leads, pipeline contribution, CAC, LTV, and channel performance per SIMS pillar monthly

→ Deploy and manage AI marketing tools — content generation (Jasper AI / Copy.ai), SEO intelligence (SEMrush / Ahrefs), and four-pillar lead scoring model

→ Monitor and report on all marketing KPIs: cost per lead, qualified leads per month, LinkedIn follower growth, email performance, and SEO keyword rankings

→ Ensure compliance with RA 10173 (Data Privacy Act), IXS information security standards, and all applicable marketing and customer data regulations