Social Media Content Specialist | GSC (Client-based)

Role Purpose

The Social Media Content Specialist provides dedicated social media content and execution support to Corporate Affairs, KPMG in Singapore.

The role is primarily responsible for developing, adapting and repurposing social content across the firm's brand and communications campaigns, thought leadership, Subject Matter Expert (SME) Programme, strategic partnerships and Our Impact Plan (OIP) activities. This includes drafting social and LinkedIn newsletter content, coordinating creative assets, and supporting the delivery of content plans and campaigns.

As a secondary responsibility, the role will support corporate reputation, brand and SME Programme reporting, including the maintenance of Share of Voice (SoV) and other relevant Corporate Affairs dashboards and reporting materials.

This is a hands-on execution role requiring strong writing and social media expertise, sound project coordination skills, and confidence working with data and reporting.

Key Responsibilities

1. Social Media and Content Development

• Draft high-quality social media content across KPMG in Singapore's corporate, brand and thought-leadership activities.
• Turn reports, research, articles, media releases, events and other source materials into engaging social-first content.
• Develop and adapt content for different social formats and audiences, with a particular focus on LinkedIn.
• Support monthly insights newsletters, including first-cut drafting, content compilation and adaptation for LinkedIn newsletters.
• Repurpose existing content across social and digital formats to extend its reach and value.
• Maintain social media and editorial content calendars and prepare content for review and approval.
• Provide practical social media expertise on platform practices, formats and content treatments.

2. Campaign and Creative Execution

• Translate agreed brand and communications campaign plans into social content plans and deliverables.
• Develop first-cut campaign social content and support execution against agreed timelines.
• Brief and liaise with design and creative teams on required social and digital assets.
• Review creative assets for social platform suitability and coordinate revisions through to completion.
• Maintain relevant content and asset trackers and ensure approved materials are publication-ready.

3. SME, Partnerships and OIP Content Support

• Support content development and social amplification for the SME Programme, strategic partnerships and OIP activities.
• Review thought-leadership materials and prepare first-cut SME social posts, quotes and commentary for Corporate Affairs review and SME validation.
• Identify opportunities to amplify and repurpose SME perspectives, media appearances, research and thought leadership across social and newsletter content.
• Develop social content arising from partnership and OIP initiatives, including events, reports and other communications activities.
• Coordinate required content and creative inputs with relevant internal stakeholders.

4. Reporting and Insights

• Support Corporate Affairs reporting across corporate reputation, brand and the SME Programme.
• Maintain and update Share of Voice (SoV) and other relevant Corporate Affairs dashboards and trackers.
• Consolidate and quality-check data and prepare clear charts, summaries and management-ready reporting materials.
• Support competitor and market benchmarking relating to corporate reputation, brand visibility and thought-leadership presence.
• Track agreed SME Programme measures and support periodic programme reporting.
• Work with relevant teams to draw on existing data and measurement capabilities where required.

Skills and Experience

• 3–5 years of relevant experience in social media, digital content, corporate communications, content marketing or a related field.
• Excellent English-language writing, editing and proofreading skills, with demonstrated ability to produce strong corporate and social-first content.
• Strong understanding of social media content and platform practices, particularly LinkedIn, followed by Instagram and TikTok.
• Ability to translate complex or technical materials into clear, accessible and engaging content.
• Experience supporting social media campaigns, content calendars and creative production.
• Experience working with designers and other creative resources.
• Comfortable working with data, dashboards and recurring reporting.
• Strong project coordination skills, attention to detail and ability to manage multiple deadlines and stakeholders.
• Proficiency in PowerPoint and Excel.
• Experience in B2B, professional services, thought leadership or corporate communications would be advantageous.
• Familiarity with AI-enabled content and productivity tools would be advantageous.

What Success Looks Like

• Produce strong first-cut social content that requires minimal rework.
• Reliably manage social content, newsletter and creative deliverables from brief through to publication readiness.
• Effectively translate brand campaigns, thought leadership, SME, partnership and OIP activities into engaging social content.
• Coordinate efficiently with creative and internal teams to keep content production moving.
• Help maximise the value of existing content through effective repurposing across social and LinkedIn newsletter formats.
• Provide accurate and timely support for corporate reputation, brand, SoV and SME Programme reporting.
• Bring practical social media expertise and proactively recommend better ways to execute agreed communications priorities.