Marketing Campaign Manager

Job Title: Marketing Campaign Manager

Location: PH - Fully Remote

Employment Type: Full-time

About The Role

Own the campaign engine: audience understanding, segmentation, campaign ideation, build, delivery and optimisation across email and social (outreach) channels. Use ZoomInfo GTM signals, HubSpot engagement data and live campaign activity to move ICP contacts deliberately from Prospect to Lead to Opportunity, and to give the Sales team qualified, well-briefed opportunities.

What You’ll Do

1. Signal Audience Understanding & Segmentation

• Develop a deep working knowledge of CyberOne's Ideal Customer Profile: the industries, roles, challenges and buying triggers that define our best-fit prospects.

• Monitor ZoomInfo GTM signals daily to identify ICP-aligned organisations showing purchase intent, technology change or relevant trigger events.

• Use HubSpot and website engagement data (page visits, content downloads, email clicks) to identify contacts already showing interest in CyberOne.

• Cross-reference ZoomInfo intent data with HubSpot contact and company records to enrich profiles and build prioritised, segmented target lists.

• Use LinkedIn Sales Navigator to map buying committees within high-priority accounts, identifying decision-makers, influencers and technical stakeholders.

• Maintain clean, accurate and current contact and company records in HubSpot at all times: lifecycle stages, engagement scores, contact properties and activity notes.

1. Campaign Ideation & Planning

• Ideate campaign concepts that connect CyberOne's services and content to the real challenges and intent signals of the target audience.

• Plan multi-channel campaign programmes covering email, LinkedIn, webinars, events and content assets, aligned to the live content calendar set by the Content Marketing Executive.

• Work with the Product Marketing Specialist to ensure campaign messaging accurately reflects current service positioning, competitive context and Jerico's role in the portfolio.

• Build a campaign calendar that maps outreach activity to live marketing programmes, content launches and event activity so every touchpoint is relevant and timely.

• Identify the right audience segment, the right message and the right moment for each campaign, rather than applying a one-size approach.

1. Cadence Build & Delivery

• Build outreach cadences from first principles in HubSpot Sales Hub: define audience, write copy, configure sequence logic, set touchpoint timing and unenrolment criteria.

• Write all cadence copy: subject lines, email body, LinkedIn connection requests and follow-up messages, personalised to persona, industry and intent signal.

• Design sequences that reflect where a contact sits in the funnel: early awareness cadences for new Prospects differ from re-engagement cadences for stalled Leads.

• Configure enrolment triggers linked to contact score thresholds and lifecycle stage changes so the right contacts enter the right cadence at the right moment.

• Align cadences to live campaign activity so outreach reflects what CyberOne is currently doing in market, pulling new content assets into active sequences promptly.

• Maintain a documented library of cadences, variants and learnings in HubSpot so the team can build on what works.

1. Engagement Scoring & Funnel Progression

• Work with Marketing to define and maintain HubSpot contact and company engagement scoring criteria, reflecting meaningful buying signals rather than vanity activity.

• Use score thresholds to trigger lifecycle stage transitions: from Prospect to Lead when engagement indicates genuine interest and from Lead to Opportunity when qualification criteria are met.

• Monitor score trends across accounts to identify clusters of activity that suggest buying committee engagement and warrant accelerated outreach.

• Ensure HubSpot records are clean and current: lifecycle stages, engagement scores, contact properties and activity notes must be accurate at all times.

1. Campaign-Aligned Outreach

• Align cadences to live marketing campaigns, webinars and content launches so outreach reflects what CyberOne is currently doing in market.

• Pull newly published assets (case studies, threat reports, guides) into active sequences quickly, replacing weaker content touchpoints as soon as better material is available.

• Use social selling on LinkedIn to build familiarity before formal outreach: appropriately commenting on prospects' content, sharing relevant insight and engaging with their networks.

• Coordinate outreach timing with paid, organic and event activity to maximise relevance and response rates.

1. Lead Qualification & Sales Handover

• Qualify engaged contacts against agreed ICP and intent criteria before progressing them to Sales-accepted Opportunities.

• Conduct initial discovery to assess budget, authority, need, and timeline (BANT), ensuring highly qualified opportunities are passed to the sales team.

• Book and confirm discovery calls for the Sales team, capturing full engagement history, intent signals and conversation context in HubSpot before handover.

• Maintain a tight feedback loop with Sales on lead quality, common objections and messaging performance.

• Progress both outbound-generated and inbound-responding contacts through defined funnel stages consistently.

1. Reporting and Optimisation

• Collaborate closely with Marketing and Sales to refine lead quality, sharing insights on which pieces of content or channels are driving the highest-converting traffic.

• Report weekly on cadence performance and funnel movement: contacts enrolled by stage, engagement score progression, reply rates, meeting conversion and pipeline influenced.

• Track the volume and quality of contacts moving from Prospect to Lead to Opportunity each month as a primary measure of outreach effectiveness.

• Run structured experiments on subject lines, offers, sequence length and channel mix, documenting results and recommended changes.

• Stay current on HubSpot Sales Hub, Marketing Hub and ZoomInfo updates; surface new features that improve signal capture, scoring accuracy or outreach efficiency.

Employees are expected to demonstrate a security-first mindset and ensure that information security considerations are incorporated into their day-to-day activities, decision-making, and interactions with customers, suppliers, and colleagues.

What We’re Looking For

Essential

• 2 to 4 years of B2B demand generation, outreach experience, with a clear focus on building and optimising cadences rather than executing pre-built ones.

• Exceptional copywriting and communication skills writing personalised, professional emails that stand out in a crowded IT executive's inbox.

• Hands-on HubSpot Sales Hub proficiency: sequences, tasks, templates, workflows, contact lifecycle stages, engagement scoring and reporting.

• Process-driven with high organisational skills obsessed with clean data and respecting pipeline hygiene.

• Experience using intent data or GTM signal tools (ZoomInfo, Apollo, Cognism or equivalent) to prioritise and personalise outreach.

• Experience with LinkedIn Sales Navigator for buying committee mapping and social selling.

• Understanding of account-based marketing (ABM) principles and multi-stakeholder buying journeys.

• Comfortable working to conversion targets across funnel stages, not just activity volume metrics.

Highly Desirable

• Experience in B2B technology, IT services or cyber security environments.

• Direct ZoomInfo GTM experience: configuring intent signals, exporting to HubSpot and building workflows around signal triggers.

• HubSpot Academy certifications: Sales Hub, Inbound Sales or Marketing Hub.

• Familiarity with HubSpot Marketing Hub: workflows, smart lists, campaign reporting and website engagement tracking.

• Exposure to video prospecting tools such as Loom or Vidyard.