Paid Social Specialist - iGaming - Onsite, Philippines

Location: Onsite, Parañaque, Metro Manila, Philippines

Employment Type: Full-time

About the Hiring Company:
We are a Philippine-based livestream gaming entertainment platform preparing to launch in Q3 2026. Operating under a Philippine Integrated Resorts and Casino license regulated by PAGCOR, we are building a dynamic team to deliver world-class digital entertainment experiences. Our platform combines live gaming, original programming, and interactive content to create a unique entertainment destination for our audience.

We are looking for creative, data-driven social media marketers who want to be part of something new and exciting from the ground up.

About the Role

We are seeking a Paid Social Specialist to join our Acquisition team, reporting to the Senior Manager, Acquisition. You will own the planning, execution, and optimization of paid social campaigns across Facebook Ads, Instagram Ads, TikTok Ads, and other social advertising platforms to drive player acquisition and brand awareness.

This role is focused on campaign management across social platforms: building audiences, managing creative testing, and optimizing audience targeting to maximize results.

iGaming experience is preferred but not compulsory. We are looking for talented paid social specialists with strong social media marketing skills.

Job Responsibilities:

• Paid Social Campaign Management: Plan, build, and manage paid social campaigns across Facebook Ads, Instagram Ads, TikTok Ads, and other relevant platforms.

• Audience Targeting and Segmentation: Create and manage audience segments, lookalike audiences, and retargeting pools. Optimize audience targeting based on performance data.

• Creative Testing: Develop and execute creative testing frameworks. A/B test ad formats, creatives, copy, audiences, and placements to continuously improve campaign performance.

• Campaign Optimization: Optimize campaigns based on performance data, adjusting targeting, creatives, budgets, and bidding strategies to maximize results.

• Social Media Marketing Integration: Coordinate with the Brand and Digital Content teams to ensure paid social aligns with organic social media marketing strategy and content.

• Budget and Performance Reporting: Manage social advertising budgets and report on key metrics (CPA, ROAS, reach, engagement, conversion rates).

• Creative Collaboration: Collaborate with the creative and content teams to develop high-performing ad creatives and copy for social platforms, including short-form video ads.

• Platform Expertise: Stay current on platform algorithm changes, new ad formats, and social media marketing trends across Facebook, Instagram, TikTok, and emerging platforms.

• Regulatory Compliance: Ensure all social advertising complies with PAGCOR advertising regulations and platform policies.

The Successful Candidate:

• Minimum 2 years of experience in paid social advertising or social media marketing

• Hands-on experience managing campaigns in Facebook Ads and Instagram Ads (Meta Ads Manager)

• Experience with TikTok Ads or similar short-form video advertising platforms

• Analytical mindset with the ability to optimize campaigns based on performance data

• Strong understanding of audience targeting, retargeting, and creative testing methodologies

• Experience with campaign management and social media analytics and reporting

• Must be authorized to work in the Philippines

• Strong communication skills in English

What We Offer:

• Training and development programs

• Career advancement opportunities in a fast-growing company

• HMO healthcare plan with dental and vision coverage

• Group life and accident insurance

• Sick and vacation leave

• 3-day bereavement leave

• 13th month pay

• Government-mandated benefits (SSS, PHIC, Pag-IBIG)

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.