Digital Marketing Specialist
Full-time
Author Solutions Philippines Inc.
We are looking for a results-driven Digital Marketing Specialist to play a key part in driving digital marketing performance through campaign trafficking, monitoring, analytics, and cross-functional collaboration. The ideal candidate combines strong technical execution with strategic thinking and data-driven decision-making.
Key Responsibilities
- Support media roadmap planning aligned with business goals.
- Provide input on paid media strategy, channel mix, and investments.
- Collaborate on audience development, media planning, and KPI forecasting.
- Support lead management and landing page alignment.
- Lead campaign setup, trafficking, and launch execution across paid channels.
- Maintain trafficking documents and post-launch deliverables.
- Support audience activation, tagging, QA, and tracking implementation.
- Contribute to creative testing and campaign optimization strategies.
- Coordinate with creative and web teams for asset consistency.
- Assist with data QA, reporting, performance analysis, and insights generation.
- Support dashboard reporting and campaign performance tracking.
- Monitor marketing technology processes, integrations, and compliance standards.
- Support SEO initiatives including keyword management, audits, and site health monitoring.
Qualifications
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
- Proven experience managing and optimizing paid media campaigns across digital channels.
- Strong understanding of media buying platforms, analytics tools, and campaign tracking.
- At least 2 years of relevant experience, preferably in a BPO.
- Analytical mindset with the ability to interpret data and translate insights into action.
- Excellent communication, organization, and stakeholder management skills.
- Familiarity with SEO principles, marketing technology, and compliance standards is an advantage.
Why Join Us?
- Opportunity to work on integrated, full-funnel digital campaigns.
- Collaborative and fast-paced marketing environment.
- Exposure to advanced media strategy, analytics, and marketing technology initiatives.
- Career growth and development opportunities within a dynamic organization.
Vacancy posted more than 2 months ago
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