Brand Marketing Manager
Full-time
Future Trade Intl. Inc.
Brand Strategy & Positioning - Develop and execute brand strategies to drive awareness, loyalty, and market share
- Define brand voice, identity, and messaging across all consumer touchpoints
- Manage the overall brand calendar, aligning campaigns with business goals
Brand Activation
- Conceptualize and lead brand activation initiatives (on-ground events, product launches, in-store promotions, digital activations)
- Collaborate with agencies and vendors to bring activations to life from planning to post-event evaluation
- Ensure brand consistency and high-quality consumer experiences across all activations
Campaign Development
- Lead end-to-end execution of integrated marketing campaigns
- Work closely with digital, creative, and PR teams to ensure cohesive brand representation
- Monitor campaign effectiveness using KPIs and ROI analysis
Consumer Insight & Market Research
- Use market research and trend data to guide brand development and activation strategies
- Analyze consumer behavior and competitor activities to inform campaigns and product positioning
Collaboration & Stakeholder Management
- Work cross-functionally with Sales, Trade Marketing, Product Development, and Retail teams
- Liaise with external partners including creative agencies, media planners, and event organizers
- Present brand plans, activation recaps, and performance reports to senior management
Bachelor’s degree in Marketing, Communications, Business, or a related field
3–5+ years of experience in brand management, preferably in FMCG, retail, or lifestyle brands
with driver's license
know how to drive manual and automatic transmission
Vacancy posted a month ago
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