Campaign QA Specialist
Full-time
BM Digital
About the role: We're looking for a detail-oriented Campaign QA Specialist to serve as the final line of defense before any paid media campaign goes live. You'll work across Meta, Google, and TikTok to ensure every campaign is built to spec — from structure and targeting to tracking and creative mapping. This role is critical to maintaining launch quality and performance integrity across all accounts. About us:
BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
- A creator marketplace managing over 80,000 influencer partnerships monthly
- An AI-powered platform to streamline discovery, outreach, and whitelisting
- Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $200M in annual media spend and drives meaningful bottom-line impact for our partners.
BM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.
Responsibilities:- QA all campaign builds across Meta (primary), Google, and TikTok prior to launch, verifying ad set structure, naming conventions, budget allocation, audience targeting, placements, and scheduling
- Confirm creative assets are correctly mapped to the appropriate ad sets and align with the approved brief — including copy, CTAs, landing page URLs, and UTM parameters
- Validate tracking setup across platforms, ensuring pixel fires, CAPI events, conversion actions, and attribution windows are correctly configured
- Identify and document pre-launch discrepancies, routing issues back to the media buyer with clear, actionable notes on what needs to be corrected
- Maintain a structured QA checklist and launch log for every campaign to ensure consistency and accountability across accounts and platforms
- Support occasional campaign builds on Google and TikTok as needed
- Hands-on experience with Meta Ads Manager, Google Ads, and TikTok Ads Manager
- Solid understanding of campaign architecture — campaign, ad set, and ad-level structure across platforms
- Familiarity with tracking infrastructure including Meta Pixel, CAPI, Google conversion tracking, and attribution window logic
- Strong working knowledge of UTM parameter conventions and URL QA
- Exceptional attention to detail with a systematic, checklist-driven approach to work
- Clear written communication skills — able to flag issues concisely and without ambiguity
- Ability to work to tight pre-launch deadlines without compromising accuracy
- Experience with or exposure to media buying is a plus, but not required
Vacancy posted 22 days ago
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