SEO/GEO/AI Search Specialist

The Company 

At Spartan Investment Group our mission is to improve lives through our values. We do this by finding value-add and opportunistic investments offering solid returns to our investors. Providing an opportunity to grow for our partners and creating lasting wealth for everyone with whom we conduct business is how we make our greatest contribution.  
We specifically focus on self-storage projects capitalizing on amazing deals in other asset classes. In 2021, we were listed as the 5th fastest growing real estate company in the US and joined the list of the top 100 owners of self-storage. We are members of the Inc. 5000 fastest-growing private companies in America and in 2023 we were #13 in Denver Business Journals list of top places to work. 

Mission 

The mission of the SEO / GEO / AI Search Specialist is to build a scalable organic growth engine that keeps SIG, FUS, and SCM visible everywhere customers search, from Google and Local Search to AI-powered experiences like AI Overviews, ChatGPT, Gemini, and Perplexity. 

This role goes beyond traditional SEO. It combines technical SEO, local SEO, content strategy, and Generative Engine Optimization into one enterprise search strategy, while adapting execution to the unique competitive landscape of every FreeUp Storage facility. This person works closely with the Marketing Director, Senior Growth Marketing Strategist, Senior Web Developer, Senior Digital Experience Designer, and Senior Content Strategist to keep organic search a compounding, high-ROI channel rather than one that decays as search behavior shifts. 

Outcomes 

• Grow qualified organic traffic by 20 to 30% year over year across all three brands. 

• Increase Local Pack presence to 35 to 55% share of priority local search terms per FreeUp Storage facility. 

• Achieve consistent brand appearance in AI-generated answers (AI Overviews, ChatGPT, Gemini, Perplexity) for at least 75% of tracked branded and category queries. 

• Maintain a Core Web Vitals pass rate above 95% across all brand websites. 

• Shift organic's share of total site traffic to 45% or higher, reducing dependence on paid acquisition. 

• Improve blended organic click-through rate by 1 to 2 percentage points by moving priority keywords into the top 3 organic positions. 

• Establish a documented, repeatable enterprise SEO & AEO playbook (technical, local, and content processes) usable across all three brands within 90 days. 

• Increase referring domains and overall domain authority by 15 to 20% year over year through structured authority building. 

• Deliver monthly competitive and performance reporting that translates into at least 3 actionable recommendations per cycle for Content, Web Development, and Growth Marketing. 

• Improve organic contribution to occupancy, tracked alongside Growth Marketing's occupancy KPIs, with a documented lift in priority facilities. 

Competencies 

• Ownership Treats organic performance as one connected system rather than a set of disconnected tasks, and catches problems before they show up in someone else's report. 

• Adaptability Changes approach as the channel shifts, instead of defending an old playbook once it stops working. 

• Diagnostic Thinking Traces a performance drop back to its actual cause rather than reaching for a generic fix. 

• Analytical Rigor Reads the data critically enough to know a real signal from noise, and says so when the data doesn't support a clear call. 

• Influence Without Authority Gets other teams to prioritize needed fixes by making a case they can act on, without owning their roadmaps. 

• Judgment Under Ambiguity Applies one consistent standard across locations, and knows when a specific market genuinely needs a different approach. 

• Curiosity Stays ahead of how the channel is changing, rather than waiting for best practices to catch up. 

Qualifications 

• Bachelor's degree in Marketing, Business, Communications, Computer Science, or a related field. 

• Minimum 5 years of experience in Technical SEO and Local SEO. 

• Experience managing SEO for multi-location businesses. 

• Strong understanding of search engine algorithms. 

Technical Requirements 

• Technical SEO: crawl optimization, indexation, site architecture, Core Web Vitals, internal linking, schema markup, structured data, canonicalization, and redirect management. 

• Local SEO: Google Business Profile, local citations, Maps optimization, location pages, review optimization, and multi-location SEO. 

• SEO platforms: Google Search Console, Google Analytics 4, Screaming Frog, Ahrefs, SEMrush, and preferably BrightLocal. 

• AI Search: Generative Engine Optimization, AI Search optimization, entity SEO, Knowledge Graph optimization, large language models, Google AI Overviews, Perplexity, and ChatGPT search experiences. 

• Additional skills: HTML/CSS fundamentals, WordPress or CMS experience, Excel or Google Sheets, Looker Studio, keyword research, and content optimization. 

Remote Work Requirements 

• Dedicated home office or professional remote work environment.  

• Reliable high-speed internet connection capable of supporting video conferencing and daily business operations. 

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