Sales and Marketing Officer

The Hotel Sales & Marketing Assistant helps increase revenue by developing and implementing innovative sales and marketing strategies. This position requires a proactive individual who can attract new clients, maintain relationships with existing clients, and create promotional activities that increase the hotel's visibility and profitability.

 Key Responsibilities:

1.  Client Relationship Management

• Establish and maintain excellent connections with key clients, such as corporate accounts, travel agencies, and event planners.
• Conduct site visits, presentations, and negotiations with prospective clients.
• Create and manage a client database to track interactions and keep a continual flow of potential business.

2.  Sales Strategy Development

• Create and implement sales strategies to meet revenue targets in all categories, including corporate, leisure, group, and MICE (meetings and events).
• Discover new business opportunities through research, networking, and collaboration.
• Conduct a competitive analysis to establish the hotel's market position and tailor strategy accordingly.
• Negotiate contracts and pricing agreements with clients to maximize revenue and profitability.
• Monitor sales performance against targets and provide regular reporting to management.

3.  Marketing and Promotions

• Create and implement marketing campaigns to promote the hotel's services, amenities, and events using multiple channels, such as digital, print, and social media.
• Collaborate with the marketing team to develop and implement innovative marketing campaigns, including digital marketing, social media, and traditional advertising.
• Manage the hotel's internet presence, which includes its website, social media profiles, and online review platforms.
• Organize promotional events and activities to increase the hotel's brand visibility.
• Stay updated on industry trends, market conditions, and customer preferences to inform strategic decision-making.

4.  Reporting and Analysis

• Create regular reports on sales performance, market trends, and marketing campaign efficacy.
• Analyze data to find areas for improvement and potential new opportunities.
• Present the findings and recommendations to upper management.
• Participate in regular sales meetings, providing updates on sales activities, forecasts, and challenges.

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Minimum of 2 years of experience in sales and marketing, preferably in the hospitality industry. 
• Proven track record of achieving sales targets and driving revenue growth.
• Preferably with a driver’s license.
• Strong understanding of hotel operations, revenue management, and customer service principles.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work under pressure and manage multiple priorities in a fast-paced environment.
• Knowledge of local market trends and competitive landscape is an advantage.