Brand & Marketing Manager

The Brand & Marketing Manager will lead the development and execution of marketing strategies that strengthen brand presence, support product introductions, drive customer engagement, and contribute to business growth.

The role oversees brand management, integrated marketing campaigns, product promotions, digital marketing, and on-ground marketing initiatives. Working closely with Sales, Operations, and Financing teams, the successful candidate will ensure that marketing programs are effectively executed, aligned with business objectives, and translated into measurable commercial results.

Key Responsibilities:

• Marketing Strategy & Planning
  • Develop and implement integrated marketing strategies aligned with business objectives, sales targets, and market expansion plans.
  • Lead the development of annual marketing plans, campaign calendars, promotional activities, and customer engagement initiatives.
  • Identify market opportunities, customer needs, and emerging trends to develop relevant marketing programs.
• Brand Management & Development
  • Strengthen brand positioning, awareness, and consistency across digital platforms, promotional materials, branch locations, and other customer touchpoints.
  • Develop marketing initiatives that reinforce the company's brand identity, value proposition, and competitive positioning.
  • Ensure consistent implementation of brand guidelines, messaging, and visual identity across marketing activities.
• Product Marketing & Launches
  • Plan and execute product introductions, launches, and promotional campaigns to generate awareness, customer interest, and sales opportunities.
  • Develop product positioning, key selling points, marketing materials, and promotional strategies based on target customers and market demand.
  • Collaborate with Sales and Operations teams to ensure effective product communication and campaign implementation across branches and other relevant channels.
  • Monitor product and promotional performance and recommend improvements based on customer feedback, market response, and sales results.
• Marketing Campaign Execution
  • Oversee the end-to-end execution of marketing campaigns, from conceptualization and planning to implementation, monitoring, and evaluation.
  • Manage digital and traditional marketing initiatives, including social media, online advertising, content development, promotional materials, events, and on-ground activations.
  • Coordinate with internal teams, suppliers, agencies, and other partners to ensure timely and effective campaign delivery.
  • Ensure marketing activities are implemented consistently across branches and aligned with business priorities.
• Digital Marketing & Customer Engagement
  • Oversee digital marketing initiatives across relevant platforms, including social media, paid advertising, content marketing, and online customer engagement.
  • Monitor customer behavior, campaign engagement, lead generation, and digital performance to improve marketing effectiveness.
  • Identify opportunities to strengthen customer acquisition, retention, and engagement through targeted marketing initiatives.
• Marketing Analytics & Budget Management
  • Track and evaluate campaign performance, marketing expenditure, customer engagement, and return on marketing investment.
  • Prepare post-campaign reports and provide actionable recommendations to improve future marketing activities.
  • Manage marketing budgets, supplier relationships, and campaign costs to maximize efficiency and business impact.
• Team Leadership & Cross-Functional Collaboration
  • Lead, coach, and develop the marketing team to ensure effective planning, execution, and delivery of marketing objectives.
  • Work closely with Sales, Operations, and Financing teams to align marketing activities with customer acquisition and revenue growth goals.
  • Encourage continuous improvement and the adoption of relevant marketing tools, technologies, and practices.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 5 years of progressive experience in marketing, including experience handling brand management, marketing campaigns, and digital marketing.
• Previous experience in a supervisory or managerial role, preferably with responsibility for marketing strategy and execution.
• Experience in the automotive, motorcycle, retail, consumer products, or related industries is highly preferred.
• Demonstrated experience in product promotions, product introductions, brand development, and integrated marketing campaigns.
• Proven ability to translate marketing plans into effective campaigns that support customer acquisition and sales growth.
• Digital marketing certifications are an advantage.

Skills & Competencies:

• Strong capabilities in brand management, product marketing, and integrated marketing strategy.
• Hands-on experience in marketing campaign planning, execution, and performance evaluation.
• Ability to develop compelling product positioning, promotional concepts, and customer-focused marketing initiatives.
• Knowledge of digital marketing channels, social media, paid advertising, content marketing, and SEO.
• Strong analytical skills, with the ability to interpret campaign data and marketing performance metrics.
• Effective project management, budget management, and vendor coordination skills.
• Strong communication, presentation, negotiation, and stakeholder management abilities.
• Proficiency in Microsoft Office, Google Workspace, and relevant marketing platforms.
• Creative, commercially minded, and results-oriented, with strong problem-solving and leadership capabilities.