Marketing Executive

A Marketing Executive is responsible for planning, developing, and executing marketing strategies to promote a company’s products or services. The role focuses on increasing brand awareness, generating leads, and supporting business growth through various marketing activities.

Job Requirements

• Bachelor’s Degree in Marketing, Business Administration, Hospitality Management, Communications or related field. 
• At least 1 to 3 years of experience in Marketing preferably in Hotel or hospitality industry, tourism or travel sector. 
• Experience in digital marketing and campaign management, exposure to online booking platforms is an advantage. 

Responsibilities

• Maintain consistent brand messaging across all platforms ensuring that all marketing communications—digital, print, and on-property—adhere to the hotel’s brand standards, tone, and visual identity. Regularly review content across channels (website, social media, brochures, email campaigns, and advertisements) to ensure consistency in messaging, positioning, and guest value proposition.
• Develop and execute initiatives to strengthen the hotel’s presence both digitally and physically including optimizing online listings (e.g., OTAs, Google profiles), increasing social media reach, and implementing offline strategies such as events, partnerships, and local activations. 
• Oversee the hotel’s digital ecosystem by regularly updating website content, ensuring functionality, and optimizing user experience, and implement SEO strategies to improve organic search rankings and manage SEM campaigns (e.g., paid ads) to drive traffic and conversions. 
• Develop and execute strategies that generate qualified leads for corporate bookings, group reservations, and events, and provide marketing support such as promotional materials, presentations, and digital campaigns to attract potential clients and convert leads into business opportunities.