Digital Marketing - Lead Generation Representative

Benefits

The Digital Marketing Lead Generation Representative is responsible for strengthening the company's digital presence while supporting sales and business growth through strategic marketing initiatives. The role creates and manages digital content, oversees social media platforms, analyzes campaign performance, and ensures consistent brand messaging across all channels. Additionally, the Marketing Associate generate leads through digital campaigns, phone outreach, email marketing, and social media engagement to build a strong sales pipeline and help achieve the company's business objectives and revenue targets.

Responsibilities

· Research, identify, maintain, and qualify prospective clients through various lead generation activities.
· Generate new business opportunities through outbound calls, email campaigns, social media, website inquiries, and partner channels (including Zoho).
· Manage and optimize the company's lead generation pipeline, ensuring timely lead qualification, nurturing, and conversion into client appointments.
· Maintain an accurate and up-to-date lead generation database and CRM records.
· Conduct market research, customer research, and client surveys to identify customer needs, market trends, competitive insights, and business opportunities.
· Develop and execute digital marketing strategies and campaigns that align with the company's sales and business objectives.
· Create and manage digital marketing content, including social media posts, brochures, marketing collaterals, blogs, and other promotional materials.
· Manage and maintain DEVTAC's social media platforms (e.g., Facebook, LinkedIn, X/Twitter, and other digital channels) to strengthen brand awareness and engagement.
· Monitor, analyze, and report on campaign performance, lead generation metrics, and digital marketing effectiveness, recommending improvements based on data insights.
· Assist in preparing sales proposals, presentations, and other marketing materials to support business development activities.
· Develop a strong understanding of the company's products and services to effectively communicate value propositions and support the sales process.

• Build and maintain positive client relationships by providing timely information, answering inquiries, and guiding prospects throughout the sales journey.
  

· Coordinate with internal teams, including Sales, Design, Development, and other stakeholders, to ensure successful execution of marketing initiatives and digital projects.
· Design and update web pages or landing pages based on business or client requirements.
· Prepare and submit accurate and timely reports and updates to management.