Country Marketing Lead Mexico Hybrid - Full Time - Ride-Hailing Mexico

Country Marketing Lead Mexico

Department: Corporate Marketing

Employment Type: Full Time

Location: Mexico

Description

We are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Mexico.

What you will do:

• Hold responsibility for Passengers Acquisition and Retention KPIs
• Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
• Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix
• Hold country marketing budget processes
• Generate hypotheses and execute tests to drive growth hacking initiatives
• Lead Brand positioning in line with local insights and global brand guidelines
• Oversee the creation of effective and culturally relevant creatives for all marketing channels
• Identify and nurture partnerships that align with marketing objectives
• Perform market and audience research

What we expect from you:

• 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
• Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills
• Experience working with a mobile product, preferably in the ride-hailing or similar tech industry
• Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
• Hands‑on project management experience, including agency management and direct involvement in tasks when needed
• Ability to develop market insights and marketing strategy, and analyze campaign effectiveness
• Strong data and analytical skills
• English and Spanish on a fluent level

Job Benefits:

• Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co‑financed courses and internal speaking clubs.

Please note: final benefits may vary by location — country-specific benefits will be added to the offers later.