Brand PR Officer
MR DIY Philippines
The Branding / Brand PR Officer supports the execution of MR.DIY's branding, Brand PR and consumer storytelling agenda, with a focus on helping strengthen brand relevance, Top-of-Mind awareness and brand equity.
Key Responsibilities:
Brand Execution & Stewardship
- Support the Manager in implementing brand positioning, key messages and communication guidelines across Marketing initiatives.
- Review consumer-facing materials to help ensure consistency with MR.DIY's brand direction.
- Coordinate with Creatives, Campaigns and Digital teams to ensure brand messages are consistently translated across channels.
- Support the development of brand-building communication materials and toolkits.
Brand PR & Earned Media
- Support planning and execution of Brand PR programs aligned with Marketing priorities.
- Coordinate press materials, media outreach, product stories and other earned media requirements.
- Maintain media lists, PR trackers, coverage reports and related documentation.
- Work with external PR partners where applicable to ensure timely and accurate execution.
- Help identify relevant consumer-facing stories that can generate positive earned coverage.
Consumer Storytelling
- Support the development of product-led and problem-solution stories that make MR.DIY more relevant to everyday consumer needs.
- Work with Campaigns and Digital to identify opportunities for stronger storytelling across brand initiatives
- Help ensure communication is simple, relevant and easy for consumers to understand
Performance Tracking
- Support tracking of brand, PR and earned media performance measures.
- Consolidate coverage, reach, engagement and other agreed metrics.
- Assist in post-activity reviews and documentation of key learnings.
Cross-Functional Coordination
- Coordinate closely with Campaigns, Digital, Creatives and Insights & Analytics
- Support required alignment with Trade Marketing and other functions for integrated brand initiatives.
- Ensure timely delivery of materials, approvals and execution requirements
Qualifications
- Bachelor's degree in Marketing, Communications, Advertising, Business or related field
- At least 2–4 years of experience in Brand Marketing, PR, Communications, Content Marketing or related roles.
- Strong written and verbal communication skills.
- Good understanding of brand building, consumer communications.
- Experience working with PR agencies, media or influencers is an advantage.
- Organized and comfortable managing multiple projects and deadlines.
- Able to interpret basic performance data and translate learnings into action.
- Strong consumer orientation
- Good brand judgment
- Clear and concise communicator
- Organized and detail-conscious
- Collaborative and responsive
- Curious and willing to learn
- Able to work effectively in a fast-paced environment
Vacancy posted 11 days ago
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