Microsoft Technology Associate - Sales
Booth and Partners Pte Ltd
About the Role
We are seeking a detail-oriented and customer-focused Microsoft Technology Associate to support Enterprise Agreement (EA), Cloud Solution Provider (CSP), and other Microsoft licensing customers. The MSA plays a critical role in complementing the Microsoft Technology Specialist (MTS) by managing licensing operations, renewals, and day-to-day customer engagement across the territory. This role helps customers navigate licensing complexity, answer questions, and ensure smooth execution of agreement milestones. By driving operational excellence and consistent coverage, the MSA strengthens customer satisfaction and enables the MTS to dedicate more time to strategic growth and high-value initiatives.
Key Responsibilities:
Customer Advisory & Guidance
Act as a trusted point of contact for customer questions across EA, CSP, and other Microsoft programs.
Provide guidance on program rules, acquisition vehicles, and entitlements.
Research and resolve customer scenarios, escalating complex issues to the MTS when needed.
Agreement Management
Partner with the MTS to proactively manage EA milestones (true-ups, renewals, reconciliations, billing timelines).
Support CSP monthly/annual billing reconciliation, ensuring accuracy and entitlement alignment.
Prepare licensing workbooks, quotes, renewal documentation, and reservation tracking.
Ensure licensing changes are accurately documented and communicated to customers and account teams.
Sales & MTS Support
Handle licensing operations and administrative tasks to allow the MTS to focus on strategic growth opportunities.
Join customer calls to address licensing-related questions in real time.
Build licensing summaries and consumption reports for use in customer reviews and roadmap sessions.
Identify potential upsell and cross-sell opportunities based on licensing data (e.g., Copilot, Security, Azure Reservations).
Future Projects & Roadmapping
Contribute to customer success plans by aligning licensing execution with technology adoption roadmaps.
Collaborate with Customer Success Managers (CSMs), Architects, and MTSs to ensure licensing execution supports Modern Work, Azure, AI, and Security initiatives.
Internal & Partner Collaboration
Train account teams on licensing programs, updates, and best practices.
Leverage Microsoft programs, incentives, and funding to maximize customer value.
Maintain strong relationships with Microsoft partner teams to align on co-sell execution.
Requirements
Role Qualifications
1–3 years in technology sales, inside sales, customer success, or licensing advisory.
Familiarity with Microsoft licensing programs (EA, CSP, M365, Azure) preferred.
Strong communication, analytical, and relationship-building skills.
Ability to manage a high volume of accounts with precision and customer care.
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