Digital Marketing Assistant/SDR (GoHighLevel & Meta Mandatory)

Digital Marketing Assistant

Purpose

Manage the marketing funnel from lead generation through to booked consultations. Own the performance of Meta advertising campaigns, CRM management, and lead nurturing to maximize qualified bookings and improve overall marketing effectiveness.

Key Responsibilities

Meta Advertising

• Manage and optimize Meta advertising campaigns.
  
• Monitor ad set performance and advertising budgets.
  
• Analyze campaign KPIs, including Cost Per Lead (CPL), Click-Through Rate (CTR), and conversion rates.
  
• Identify performance issues and recommend optimization strategies.
  
• Assist with campaign testing, audience targeting, and creative direction.
  

Lead Nurture & CRM Management

• Manage and maintain the GoHighLevel CRM platform.
  
• Contact new inquiries within 24 hours.
  
• Guide leads through the sales funnel from initial inquiry to booked consultation.
  
• Build and manage SMS and email automation workflows.
  
• Ensure CRM records are accurate and up to date.
  
• Continuously improve lead conversion rates.
  

Marketing Support

• Support Instagram engagement and community management.
  
• Assist with creating and publishing organic content.
  
• Manage lead magnets and lead generation assets.
  
• Recommend marketing improvements based on campaign performance and data analysis.
  

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
  
• Number of qualified leads generated
  
• Lead-to-booking conversion rate
  
• Response time to new inquiries
  
• Number of booked consultations
  
• CRM data accuracy
  
• Weekly optimization recommendations
  

Requirements

Qualifications & Experience

• Minimum of 3 years of experience managing Meta Ads campaigns.
  
• Strong experience with Meta Business Manager .
  
• Proven ability to analyze campaign performance and optimize results.
  
• Experience using GoHighLevel or a similar CRM platform.
  
• Experience with SMS and email marketing automation.
  
• Excellent written and verbal English communication skills.
  
• Strong analytical, problem-solving, and organizational abilities.
  
• Proactive, results-driven, and able to work independently.
  

Benefits

Why Join Us?

• Healthy, supportive, and professional work environment (Great Place to Work™ Certified for five consecutive years)
  

• Opportunity to lead and shape HR strategy in a fast-paced, high-growth organization
  

• Work with an innovative company delivering cutting-edge solutions across multiple industries
  

• Collaborative, forward-thinking culture that values people, performance, and accountability
  

• Competitive compensation with clear opportunities for career growth and leadership development
  

• 21 leave credits plus all client-based holidays
  

• Comprehensive HMO coverage with dependent benefits
  

• Exposure to world-class leadership from both local and international stakeholders