UX/UI Specialist - Mobile App

This is a remote position.

About us

Ancient Remedies is a fast-growing DTC wellness brand serving millions of customers across the US, UK, CA, and AU. We recently launched a subscription mobile app and are building a dedicated team to turn it into a core part of our customer experience and revenue.

The role

You will own UX and UI design for our mobile app. The product works - now it needs to convert. Our immediate priorities are the onboarding journey and the paywall: the current onboarding is too long, and the paywall doesn't sell the benefits of the app clearly enough. Your job is to fix that, then keep raising the bar across every screen.

This is a specialist role for someone with deep, demonstrated mobile app design experience - not a generalist who does design among other things. You'll work alongside an App Manager who runs delivery, so your time goes into design, not project management.

What you'll do

• Own end-to-end design for the app: user flows, wireframes, high-fidelity UI, and prototypes in Figma
  

• Redesign the onboarding flow: shorten the journey, sharpen the value communication, and get users to the "aha" faster
  

• Redesign the paywall: make the benefits of subscribing unmissable and measurably lift conversion
  

• Design against data: partner with the team on funnel analytics and A/B tests, and iterate based on what converts, not what looks nice
  

• Maintain a clean, consistent design system for the app
  

• Hand off pixel-perfect specs to developers and review builds for design fidelity
  

• Audit the existing app for UX debt and propose a prioritized fix list
  

What we're looking for

• 4+ years designing consumer mobile apps, with a portfolio that proves it - subscription or lifestyle/wellness apps strongly preferred
  

• Demonstrated conversion wins: you can point to onboarding or paywall work you did and the numbers it moved
  

• Expert-level Figma
  

• Strong grasp of subscription app patterns: trials, paywalls, win-back, churn moments
  

• Comfortable working with analytics (Mixpanel or similar) to inform design decisions
  

• Self-directed and opinionated - you propose solutions, you don't wait for briefs
  

• Bonus: motion design, familiarity with iOS and Android platform conventions, experience on small fast-moving teams
  

What this role is not

• Not a brand or marketing design role - this is product design for a mobile app
  

• Not a project management role - delivery is owned by the App Manager
  

Why join

• One clearly defined, high-leverage problem to start: conversion. Your impact will be visible in the numbers within weeks
  

• Early-stage product with executive backing and a long-term mandate - you shape the design foundation, not inherit someone else's
  

• Fully remote with a distributed international team