Digital Marketing Specialist

We are seeking a talented and creative Content Marketing Specialist to join our team. As the Content Marketing Specialist, you will play a crucial role in developing and executing content strategies to drive brand awareness, engage our target audience, and generate leads. Your responsibilities will include creating compelling and informative content, managing content distribution channels, and analyzing content performance. The ideal candidate should have a strong writing background, a passion for storytelling, and a deep understanding of content marketing principles.

Work schedule

• Schedule is TBA
• 20 hours per week with potential to scale to full-time
• Monday to Friday
• Singapore time zone

Responsibilities: 

• Develop and implement content marketing strategies aligned with our overall marketing objectives.
• Create high-quality, engaging, and SEO-friendly content for various channels, including blog posts, articles, website copy, social media posts, email campaigns, and case studies.
• Conduct thorough research on industry trends, target audience needs, and competitor content to identify content gaps and opportunities.
• Collaborate with internal stakeholders to gather information and insights for content creation.
• Optimize content for search engines and ensure consistency with brand voice, style, and messaging.
• Manage content distribution channels, including website, blog, social media platforms, and email newsletters.
• Monitor and analyze content performance metrics, such as website traffic, engagement, and conversions, and provide recommendations for optimization.
• Prepare regular performance reports (weekly/monthly) with actionable insights and recommendations for optimization.
• Track ROI of content initiatives and campaigns, linking performance to business goals and budget utilization.
• Stay up-to-date with industry trends and emerging content marketing techniques to drive innovation and continuous improvement.
• Collaborate with cross-functional teams, including design, digital marketing, and product marketing, to align content with overall marketing initiatives.
• Assist in developing content marketing calendars and schedules to ensure timely delivery of content.
• Maintain a strong understanding of our target audience, industry, and market trends to create relevant and impactful content.
• Contribute to the development and execution of content marketing campaigns and initiatives.
• Ensure all content adheres to brand guidelines, quality standards, and legal requirements.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in content marketing roles, with a strong portfolio showcasing diverse content types and styles.
• Excellent written and verbal communication skills, with a keen eye for detail and grammar.
• Solid understanding of content marketing principles, SEO best practices, and digital marketing concepts.
• Proficiency in content management systems (CMS), social media platforms, and email marketing tools.
• Familiarity with content analytics tools, such as Google Analytics, to measure and report on content performance.
• Strong research skills and the ability to gather information from various sources.
• Creativity and the ability to generate unique content ideas that resonate with target audiences.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Collaborative mindset with excellent interpersonal skills to work effectively with cross-functional teams.
• Self-motivated, proactive, and resourceful, with a passion for continuous learning and professional growth.

Other requirements:

Computer/laptop

Processor: Intel Core i5 or higher

RAM: 8GB or higher 

Storage: 256GB SSD or higher Operating 

System: Windows 10 or macOS 

Display: 13-inch or larger screen size with a resolution of 1920x1080 or higher 

Battery Life: Minimum of 8 hours

Internet

30 Mbps download and 10 Mbps upload

Accessories

Webcam

Noise-cancelling headset with mic

Work set-up

Professional/presentable background

Quiet and distraction-free area