Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist plays a key role in strengthening the institution’s online presence and driving digital engagement. This position focuses on developing and implementing digital strategies that increase brand awareness, generate qualified leads, improve website performance, and support enrollment and business growth objectives.

Primary Responsibilities

• Develop and implement digital marketing initiatives that enhance online visibility and audience reach across various digital channels.
• Oversee the day-to-day management of the institution’s website, ensuring information remains current, accessible, and aligned with user needs.
• Create, launch, and evaluate paid marketing campaigns through digital advertising platforms to maximize return on investment and lead generation results.
• Improve website discoverability through search engine optimization techniques, keyword strategies, and content enhancements.
• Build and maintain landing pages, web content, and other digital assets that support marketing and recruitment objectives.
• Monitor lead acquisition activities and identify opportunities to improve conversion performance throughout the customer journey.
• Collaborate with internal departments and external service providers on website upgrades, technical enhancements, and digital projects.
• Manage marketing databases, customer relationship management systems, and automated workflows to support effective lead nurturing.
• Utilize web analytics and campaign performance data to identify trends, measure effectiveness, and recommend strategic improvements.
• Stay informed on emerging digital marketing practices, customer behavior patterns, and technology developments to enhance overall marketing performance.
• Ensure accuracy of digital records, campaign reporting, and performance tracking processes.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Information Technology, Digital Media, or a related discipline.
• At least two (2) years of professional experience in digital marketing, online advertising, website administration, SEO, or related functions.
• Hands-on experience managing paid media campaigns across major advertising platforms and optimizing campaign performance.
• Familiarity with website management tools and content management systems, including WordPress or similar platforms.
• Solid knowledge of search engine optimization, website usability, lead generation strategies, and conversion optimization practices.
• Experience working with CRM applications, marketing automation solutions, and customer data management tools.
• Proficiency in analyzing digital performance through analytics platforms and translating findings into actionable recommendations.
• Strong organizational skills with the ability to manage multiple projects and priorities simultaneously.
• Excellent interpersonal and communication skills, with the ability to collaborate effectively with stakeholders at different levels.