Trade Marketing & Activations Officer

We are looking for an energetic, results-driven Trade Marketing and Activations Officer to drive our retail push strategies. Working under the direct guidance of the Marketing Manager, you will design and implement promotional plans, localized campaigns, and community initiatives. You will collaborate daily with our Store Coordinators to ensure these strategies effectively drive foot traffic into our retail locations and accelerate stock movement.

Key Responsibilities

• Strategic Collaboration: Partner closely with the Marketing Manager to align localized store campaigns with the overall corporate brand strategy and annual marketing calendar.
• Store-Level Execution: Work hand-in-hand with Store Coordinators to deploy promotional mechanics, distribute point-of-sale materials, and ensure field teams are aligned on execution goals.
• Inventory & Promo Planning: Design targeted in-store promotions, seasonal bundle offers, and tactical markdown campaigns specifically aimed at clearing slow-moving stock and optimizing inventory turnover.
• Foot Traffic Generation: Conceptualize, organize, and lead local community activations, event sponsorships, and partnerships with local groups or rider clubs to pull target consumers directly into our physical retail channels.
• Performance Analysis: Track and analyze weekly sales data and foot traffic metrics per location, reporting campaign ROI directly to the Marketing Manager to refine future promotional strategies.

Qualifications

• Experience: Minimum 2 years of solid experience in Trade Marketing, Retail Marketing, Event Activations, or Brand Operations.
• Background: Proven track record in organizing consumer events, local activations, or retail promotional planning (experience in the motorcycle, automotive, or consumer durables sector is highly preferred).
• Skills: Strong project management and cross-functional coordination skills. Ability to translate data insights into actionable promotional mechanics.